Twitter plans to extend the variety of characters in tweets from one hundred forty to 280 for almost all of customers.
The brand new restrict won’t apply to tweets written in Japanese, Chinese language and Korean which may convey extra info in a single character.
The transfer follows a trial amongst a small group of customers which began in September in response to criticism that it was not straightforward sufficient to tweet.
The change is a part of Twitter’s plan to draw new customers and improve progress.
In the course of the test, solely 5% of tweets despatched have been longer than one hundred forty characters and solely 2% greater than one hundred ninety, the social media website stated in a blog post.
However those that did use the longer tweets, received extra followers, extra engagement and spent extra time on the location, it added.
“Through the first few days of the test, many individuals tweeted the complete 280 restrict as a result of it was new and novel, however quickly after behaviour normalised,” wrote Aliza Rosen, Twitter’s product supervisor.
“We noticed when individuals wanted to make use of greater than one hundred forty characters, they tweeted extra simply and extra typically. However importantly, individuals tweeted under one hundred forty more often than not and the brevity of Twitter remained.”
In response to Twitter, 9% of tweets in English hit the character limits.
“This displays the problem of becoming a thought right into a tweet, typically leading to plenty of time spent modifying and even at occasions abandoning tweets earlier than sending,” Ms Rosen stated.
Growing the character restrict shouldn’t have an effect on individuals’s expertise on the location, she added.
“We – and lots of of you – have been involved that timelines might refill with 280-character tweets, and other people with the brand new restrict would all the time burn up the entire area. However that did not occur.”
When the change was introduced, many criticised it, mentioning modifications they might relatively see, reminiscent of a crackdown on hate crime and bots, and the introduction of a chronological timeline and edit perform.
The location presently has 330 million lively customers. This compares with 800 million for Instagram and greater than 2 billion customers for Fb.
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