Sony Corp-owned SPN holds broadcast rights for annual money-wealthy Indian Premier League
Sony Corp-owned SPN holds broadcast rights for the annual money-wealthy Indian Premier League (IPL). PHOTO: AFP
MUMBAI: The $385 million acquisition of TEN Sports activities is about to make Sony Footage Networks (SPN) a serious cricket broadcaster in Asia because it seeks to increase its T20-dominated portfolio.
Sony Corp-owned SPN holds broadcast rights for the annual money-wealthy Indian Premier League (IPL) T20 cricket event whereas additionally having the rights for the home leagues in South Africa and the West Indies.
TEN sports activities will now add all three codecs of worldwide cricket to the community with the printed rights of boards in South Africa, Pakistan, Sri Lanka, West Indies and Zimbabwe.
SPN’s largest competitor Star Sports activities, a unit of Rupert Murdoch’s twenty first Century Fox, owns rights to cricket giants India’s house matches, Australia, England and in addition the Worldwide Cricket Council-organised World Cups.
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“We’ve IPL which is the most important cricket property. That may now be complemented by the rights of 5 cricket boards that TEN Sports activities has rights to,” SPN Chief Government NP Singh informed Reuters in an interview.
“We’re already the house of worldwide soccer. We’ll now get the UEFA Champions League and the Europa League.”
In addition to broadcasting the NBA and the NFL in India, SPN additionally holds rights for the 2018 FIFA World Cup in Russia, the underneath-17 World Cup, and soccer leagues comparable to Spain’s La Liga, Italy’s Serie A and the English FA Cup. With TEN additionally holding rights for soccer’s UEFA Champions League, Europa League, French League and English Soccer League Cup amongst different sports activities, it is going to be a robust combine.
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TEN Sports activities additionally operates in a number of nations in South Asia, in addition to the Maldives, Singapore, Hong Kong, Center East and Caribbean, and can assist SPN turn into a family identify in these areas.
“It’s a deal of strategic significance for Sony. It’s a step within the course of consolidating our place in sports activities broadcasting,” stated Singh.
“TEN comes with a really robust model and has been out there for over a decade now and has been profitable. The community of channels additionally has a really robust portfolio of rights which enhance our present sports activities channels.
“They’ve a robust footprint outdoors India as properly. All this put collectively, it made good sense for us to make the acquisition.”
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SPN, which final yr struck a cope with sports activities broadcaster ESPN to launch new channels and foray into digital market, a Walt Disney unit, will proceed to retain all of the three manufacturers — Sony SIX, Sony ESPN and TEN — as of now.
Singh stated progress in promoting income in India was depending on occasions and an occasion just like the IPL has seen a yr-on-yr progress of upwards of 15 per cent. They’re additionally focusing their efforts on rising their digital platform Sony LIV.
“If there are massive occasions just like the FIFA or the cricket World Cup in the course of the yr you will notice a surge in advert revenues,” he stated. “We’re taking a look at upping our ante on unique content material creation unique for our digital platform.”
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