International gross sales of smartphones elevated by four.three per cent in 2016. PHOTO: REUTERS
Gartner has launched its newest report on smartphone gross sales for the yr 2016.
By way of its analysis, the IT agency concludes that tech big Apple has had three consecutive quarters of sluggish demand with gross sales declining by 7.7 per cent. The analysis additionally reveals Android to be the preferred working software program for smartphones having a market share of 86 per cent.
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International gross sales of smartphones elevated by four.three per cent in 2016 with complete quantity reaching 344 million models within the second quarter. “Demand for premium smartphones slowed within the second quarter of 2016 as shoppers wait for brand spanking new hardware launches within the second half of the yr,” Gartner Analysis Director Anshul Gupta stated.
Samsung additionally had a close to 10 per cent extra market share over Apple for the second quarter. Moreover, its Galaxy A and J lineup allowed it to compete with Chinese language producers and seize share in rising markets.
Apple, however, noticed a decline in gross sales with a fall of 26 per cent within the Asia-Pacific area. This may be attributed to the truth that the agency hasn’t launched a brand new smartphone for some time leaving the market open to new corporations reminiscent of Oppo.
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Oppo recorded the very best progress fee amongst the highest 5 smartphone producers with a 129 per cent progress within the second quarter. “Options akin to an anti-shake digital camera optimised for selfies, and speedy cost know-how, helped Oppo carve a distinct segment for itself and increase gross sales in a extremely aggressive and commoditized smartphone market,” Gupta stated.
Android dominated the working software program market with demand for the OS primarily pushed by mid to decrease-finish smartphones. Premium smartphones additionally recorded 6.5 per cent improve for the second quarter.
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“Google is evolving the Android platform quick, which permits Android gamers to stay on the slicing fringe of smartphone know-how,” Gartner Analysis Director Roberta Cozza stated. “Dealing with a extremely commoditized smartphone market, Google’s focus is to additional broaden and diversify the Android platform with further functionalities, like digital actuality, enabling extra-clever experiences and attain into wearables, related residence units, in-automotive leisure and TV.”
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