ISLAMABAD: The Competitors Fee of Pakistan (CCP) has handed an order imposing a penalty of Rs1 million on a frozen meals firm, Kitchen Stone Meals, for operating a misleading advertising marketing campaign for its meals merchandise in violation of Part 10 of the Competitors Act, 2010.
Kitchen Stone Meals’ rivals, Seasons Meals and Fast Meals Industries, complained to the CCP that it was deceiving shoppers and harming their enterprise pursuits by claiming that its merchandise have been “one hundred% Non-Processed,” or “Pakistan’s first non-processed frozen meals.” The corporate was additionally falsely evaluating the complainants’ merchandise and spreading flawed details about their processed meals.
CCP’s inquiry discovered that Kitchen Stone Meals falsely in contrast the merchandise of Seasons Meals and Fast Meals and related them with the dangers and causes of most cancers by citing totally different articles and deceptive narrations on its Fb web page. It had additionally posted statements corresponding to “Processed Meat Causes Most cancers: Change to Kitchen Stone Merchandise.” The corporate, nevertheless, couldn’t substantiate its claims “one hundred% Non-Processed” and “Pakistan’s first non-processed frozen meals.”
Misleading advertising practices by Kitchen Stone Meals not solely deceived shoppers but in addition harmed the enterprise curiosity of its rivals. Though the CCP bench appreciated Kitchen Stone Meals for honouring its dedication to withdraw the misleading advertising marketing campaign and altering the packaging materials to deal with its considerations, a penalty of Rs1 million was imposed on the corporate for violating Part 10 of the Competitors Act. The bench warned the corporate that future violations of the Competitors Act would entail severer penal penalties.
CCP is remitted underneath the Competitors Act to make sure free competitors in all spheres of economic and financial exercise, to reinforce financial effectivity and to guard shoppers from anti-aggressive practices together with misleading advertising practices.
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